The hospitality industry is competitive. And when similar offerings like updated suites, complimentary breakfasts, pillow-top mattresses and deluxe showerheads are found in hotel after hotel after hotel, how can a brand differentiate itself in order to create loyalty among its guests? How can it draw in new customers—pulling them away from competitors offering comparable amenities? It comes down to one thing that can’t be replicated or copied—the service experience.
Hampton is an example of a brand that went “all in” on creating a culture that was committed to creating a differentiated guest experience. And it paid off.