Josh Bersin, principal and founder, Bersin by Deloitte, Deloitte Consulting LLP, fascinated the crowd with the interesting perspectives on culture he shared at the 2nd Annual Ultimate Culture Conference. He started by sharing some interesting data and insights about why culture is important. He followed that explanation with a summary of five key trends driving culture today.
Last month I had the privilege of attending the 2nd Annual Ultimate Culture Conference in San Francisco, hosted by Human Synergistics. One of many reasons for me to take the 12-hour flight from Switzerland was to be in the company of thought leaders in workplace culture, such as Dr. Edgar Schein. Among the many insights he shared, one in particular struck a chord with me: the different methods of surveying for culture data. Dr. Schein described two-dimensional (2D), 3D and 4D views one can take when trying to understand a company’s culture. My experience is similar, and it prompted me to draw out the following analogy.
There is a huge revolution occurring around the role that HR plays in an organization. The role used to be about the Resource part of HR, but more and more it is becoming about the Human side. This revolution started broadly around company culture and is focusing in on employee engagement.1 This has had a profound impact not only on HR but also on what is expected from employees. People are now constantly asked “Are you engaged yet?” instead of “Is it done yet?”