Culture change is a human experience. It’s not just a business imperative, as it has been viewed for decades, as reflected in the following examples. “If we’re going to grow, we have to change the culture,” or “This culture is toxic, and it is affecting our customer service.” These examples reflect a perspective that is short-sighted and can be detrimental to the success of your business and employees. For culture change to have a chance of becoming contagious, leaders should more deeply understand how business needs and the human experience of change can work in concert. Together, these two can help navigate change pitfalls. More on those in a moment.
Josh Bersin, principal and founder, Bersin by Deloitte, Deloitte Consulting LLP, fascinated the crowd with the interesting perspectives on culture he shared at the 2nd Annual Ultimate Culture Conference. He started by sharing some interesting data and insights about why culture is important. He followed that explanation with a summary of five key trends driving culture today.
When called upon to institute major organizational transitions, business leaders need help navigating the process of implementing cultural change. Consequently, they call upon people from a wide array of disciplines (change management, project management, organizational design, IT, HR, leadership development, strategic planning, business relationship management, etc.) to fulfill this need. I refer to the professionals who provide this guidance as “change practitioners,” regardless of what discipline they represent or whether they operate as internal employees or external consultants.
Interest in the subject of culture continues to grow dramatically. It’s a hot topic, and for good reason. Research shows Constructive cultures lead to increased profitability, satisfaction, performance, and more. The Annual Ultimate Culture Conference gathers top thought leaders in the field of organizational culture and leadership to provide valuable insight into and discussion around this elusive concept for professionals passionate about shaping workplace culture.
After 30 years of working in global corporate organizations as an organization development professional, there is not much I have not come across. I retired from my corporate roles a couple of years ago and now work as an independent consultant. I have learned a lot from my experiences and would like to share one of my most valuable learnings.