At its core, the role of a Change Agent in culture change is to help leaders solve problems. Big problems, small problems. It begins with steady efforts to facilitate change that accrue into a collective transformation—change that takes place over time. It is more like a journey than a race. And the more stakeholders who join this journey, the better.
We are experiencing a historic shift in how people view the importance of culture and culture change. As a result, most CEOs and other top leaders will be expected to understand and deal with culture challenges proactively, or they will be considered both financially and morally negligent. Yes, financially and morally negligent. We are seeing top leaders held accountable for their own behavior and for unacceptable behavior deep in their organizations at a level we have never witnessed before. This is driven by a much greater culture shift in society—and it is long overdue.
At the recent Ultimate Culture Conference hosted by Human Synergistics, Trent Sunde of The Clorox Company gave a great presentation entitled, Going Beyond High Performance to Enable a Growth Culture. For me, the final takeaway from this case study is that for organizations to achieve exponential growth, they need to have leaders who coach. Yes, we still need managers to manage, but to move an organization forward and to achieve rapid momentum toward phenomenal growth, we need the entire workforce engaged. One leader cannot achieve this kind of success alone. It takes leadership at all levels and throughout the organization.
I recently attended the Ultimate Culture Conference, produced by Human Synergistics. I was blown away by the amount of “real talk” by the expert speakers and panelists. From enabling growth culture, to creating positive change and humble leadership, there was one consistent theme throughout the conference: transformation. At one point, I heard someone ask: “What if changing 30 percent of one thing could improve 100 percent of everything?”
To my fellow entrepreneurs, take a look around. At the way things run. At the revenue stream. At the systems in place. From how you conduct business to the end result, is what you’re doing really working?