Most leaders have heard the expression, “You need to drive your culture or it will drive your business—for better or worse.” In reality, putting these words into action to achieve real cultural change with sustainable, measurable results is a long-term journey. The payoff is huge. With vision, focus, and investment in the right culture experts, diagnostics, and change processes, a Constructive culture can drive significant business performance.
We received our best audience feedback ever after the 3rd Annual Ultimate Culture Conference. For the first time, one specific speaker insight stood out and was highlighted by numerous attendees. What was this insight about leadership and culture? Why did it resonate so much? I think it’s a sign of the times as culture transitions from a subject of interest for many to the sustainable driver of effectiveness that many feel compelled to nurture, develop or change.
When called upon to institute major organizational transitions, business leaders need help navigating the process of implementing cultural change. Consequently, they call upon people from a wide array of disciplines (change management, project management, organizational design, IT, HR, leadership development, strategic planning, business relationship management, etc.) to fulfill this need. I refer to the professionals who provide this guidance as “change practitioners,” regardless of what discipline they represent or whether they operate as internal employees or external consultants.