The Four Culture-Shaping Principles to Shift a Culture

Guidance from Bill Parsons of Senn Delaney

Bill Parsons

As the first culture-shaping consulting firm, Senn Delaney has quite literally made organizational culture its business. Larry Senn and his colleagues, including partner and executive vice president Bill Parsons, have brought their mission of “creating healthy, high-performance cultures” to more than 500 companies. Bill shared some of the knowledge they’ve gathered over their 38 years of experience at the 2nd Annual Ultimate Culture Conference—including the four principles that must be upheld to really shape culture and improve performance.

3 Culture Change Pitfalls and How to Avoid Them

culture pitfalls

Culture change is a human experience. It’s not just a business imperative, as it has been viewed for decades, as reflected in the following examples. “If we’re going to grow, we have to change the culture,” or “This culture is toxic, and it is affecting our customer service.” These examples reflect a perspective that is short-sighted and can be detrimental to the success of your business and employees. For culture change to have a chance of becoming contagious, leaders should more deeply understand how business needs and the human experience of change can work in concert. Together, these two can help navigate change pitfalls. More on those in a moment.

Knowing What to Do Isn’t Enough for Cultural Change

Daryl Conner Character Purpose

When called upon to institute major organizational transitions, business leaders need help navigating the process of implementing cultural change. Consequently, they call upon people from a wide array of disciplines (change management, project management, organizational design, IT, HR, leadership development, strategic planning, business relationship management, etc.) to fulfill this need. I refer to the professionals who provide this guidance as “change practitioners,” regardless of what discipline they represent or whether they operate as internal employees or external consultants.

Top Three Insights from the Ultimate Culture Conference

3 culture insights

Interest in the subject of culture continues to grow dramatically. It’s a hot topic, and for good reason. Research shows Constructive cultures lead to increased profitability, satisfaction, performance, and more. The Annual Ultimate Culture Conference gathers top thought leaders in the field of organizational culture and leadership to provide valuable insight into and discussion around this elusive concept for professionals passionate about shaping workplace culture.