Culture experts and enthusiasts recently gathered in San Francisco for the 2nd Annual Ultimate Culture Conference. A theme of the day was that most leaders recognize culture as a critical factor for success, but it remains an elusive concept and has become an overused word. To kick off the conference, Tim Kuppler interviewed Rob Cooke, CEO of Human Synergistics, to explore culture along with some related constructs (like climate) that are sometimes confused or used interchangeably with it. Some of Rob’s answers to Tim’s questions are summarized here.
Interest in the subject of culture continues to grow dramatically. It’s a hot topic, and for good reason. Research shows Constructive cultures lead to increased profitability, satisfaction, performance, and more. The Annual Ultimate Culture Conference gathers top thought leaders in the field of organizational culture and leadership to provide valuable insight into and discussion around this elusive concept for professionals passionate about shaping workplace culture.
To accelerate the culture learning curve and truly impact the world, it’s critical to build on the experience of pioneers in the field of organizational culture. Our Culture Pioneer Panel, one of the unique highlights of the Ultimate Culture Conference, featured insights from three of these trailblazers: Edgar Schein, Larry Senn, and Robert Cooke.
Given that organization development consultants are fundamentally agents of change, it’s no surprise that many of the questions they ask us about our culture and climate surveys focus on levers for change. Most recently, an attendee at the 1st Annual Ultimate Culture Conference submitted a note card asking, in reference to the Organizational Effectiveness Inventory® (OEI) and my presentation on How Culture Really Works, “If you were to focus on one category of causal factors (structures, systems, etc.), which would you choose?”
Are the numerous and varying reactions to Jodi Kantor and David Streitfeld’s New York Times article on Amazon’s culture really just about Amazon and its culture? Or is the real debate about whether it is acceptable—or even desirable—to create, drive, and reinforce norms and expectations for Aggressive/Defensive behavior in organizations? Based on thousands of blog posts and comments, I believe it is the latter.