Josh Bersin, principal and founder, Bersin by Deloitte, Deloitte Consulting LLP, fascinated the crowd with the interesting perspectives on culture he shared at the 2nd Annual Ultimate Culture Conference. He started by sharing some interesting data and insights about why culture is important. He followed that explanation with a summary of five key trends driving culture today.
Interest in the subject of culture continues to grow dramatically. It’s a hot topic, and for good reason. Research shows Constructive cultures lead to increased profitability, satisfaction, performance, and more. The Annual Ultimate Culture Conference gathers top thought leaders in the field of organizational culture and leadership to provide valuable insight into and discussion around this elusive concept for professionals passionate about shaping workplace culture.
To accelerate the culture learning curve and truly impact the world, it’s critical to build on the experience of pioneers in the field of organizational culture. Our Culture Pioneer Panel, one of the unique highlights of the Ultimate Culture Conference, featured insights from three of these trailblazers: Edgar Schein, Larry Senn, and Robert Cooke.
This is the second post from a discussion between Professor Edgar Schein, arguably the #1 workplace culture expert in the world and a strong critic of culture surveys, and Dr. Robert A. Cooke, creator of the most widely used organizational culture assessment in the world. The discussion resulted in 12 key areas of common ground across qualitative and quantitative culture assessment and development approaches. See the first post for specific comments regarding insights #1-6:
- Leaders must start by being clear about the business problem or purpose of their change effort.
- A culture survey may be useful under the right circumstances and will only measure some aspects of the culture.
- The client should make the decision on whether to use a survey or not.
- Leaders should give assurance the feedback will be shared and acted upon.
- A team should be engaged to help identify how the survey will be set-up and used.
- Only survey as part of a broader change effort which also includes qualitative approaches.
This post covers insights #7 – 12, including Ed and Rob’s overall reaction to the substantial common ground that exists. These insights should help leaders, consultants, and others to more effectively manage change efforts.
What happens when you have a discussion with Professor Edgar Schein, arguably the #1 workplace culture expert in the world and a strong critic of culture surveys, and Dr. Robert A. Cooke, creator of the most widely used organizational culture assessment in the world? It was exciting to see this discussion unfold to a point where both were “blown away” by the amount of agreement and “common ground” that exists between the approaches they advocate.
Culture is a hot topic but remains an elusive concept for many leaders. The ambiguity and confusion are in part driven by the lack of consistency across experts and thought leaders in the culture field. Nevertheless, there were 12 key areas of common ground across qualitative and quantitative culture assessment and development approaches that came out of the discussion. These areas should help leaders, consultants, and others to more effectively manage change efforts.