The Four Culture-Shaping Principles to Shift a Culture

Guidance from Bill Parsons of Senn Delaney

Bill Parsons

As the first culture-shaping consulting firm, Senn Delaney has quite literally made organizational culture its business. Larry Senn and his colleagues, including partner and executive vice president Bill Parsons, have brought their mission of “creating healthy, high-performance cultures” to more than 500 companies. Bill shared some of the knowledge they’ve gathered over their 38 years of experience at the 2nd Annual Ultimate Culture Conference—including the four principles that must be upheld to really shape culture and improve performance.

The Missing Link in Culture Success

An Interview with Dr. Robert A. Cooke

missing link climate-culture

It’s been nearly three years since Merriam-Webster declared “culture” its 2014 Word of the Year, but it has yet to lose any momentum. Culture has become ubiquitous in the business world, with media giants from Forbes to CNN to Huffington Post regularly publishing articles on the topic. Numerous articles cite culture as a key contributor (if not the key contributor) to retaining top talent, and research shows an undeniable relationship between culture and financial performance.

But with the spotlight firmly placed on workplace culture, leaders and organizations often miss a crucial piece of the puzzle. Where are all the articles, posts, and interviews on climate?

Culture and Hyper Growth: Ron Storn on Keeping Lyft’s Values Alive

Lyft's Ron Storn

Establishing and maintaining a strong workplace culture is a major undertaking for any organization. But when your organization grows 300 percent in the space of a year, holding onto the culture and values that led to such success becomes an uphill battle. That’s the challenge that Ron Storn, VP of People at Lyft, took on when he joined the company—how do you keep values alive while your organization is growing at a dizzying rate?

Disrupting to Stay the Same: Culture Insights from Zappos

zappos culture jon wolske

Zappos holds the distinction of being one of the largest online retailers of clothing, shoes, and accessories. But for entrepreneurs and corporate leaders, it is much more than just a profitable business. Zappos ascribes its success to its values-based culture, and its culture stories and unique best practices are well-known. The company has become a clear poster child for culture, leading to the creation of Zappos Insights, “a team within the Zappos Family of Companies created simply to help share the Zappos Culture with the world.”