My fascination with culture began more than 40 years ago when another young industrial engineer named Jim Delaney and I started a process improvement consulting firm not long after graduating from University of California Los Angeles. I quickly discovered that it was easier to decide on change than to get people to change. I observed that companies, like people, had personalities and, while some were healthy, most were like dysfunctional families. They had trust issues, turf issues and resistance to change. The difference between working with Sam Walton on the supply chain at Walmart versus with Woolworth was like night and day. It was clear one would succeed and the other would fail because of the mindset and habits of the firms.