Unlearning Apple and Rethinking Company Culture

Building an authentic culture at Inkling

culture conference inkling macinnis

Founded by Matt MacInnis in 2009 as a way to make the world a smarter place, Inkling is on a mission to transform how field employees get work done. Calling Inkling Knowledge “a huge advancement over the usual, flat boring PDFs,” Fast Company named Inkling one of the most innovative companies in 2014.

Recently, Matt shared his personal journey at the 2nd Annual Ultimate Culture Conference in San Francisco. What follows is Matt’s story of breaking away from the Apple way of doing things in order to shape an authentic culture at Inkling.