To Impact Culture, Connect Where It Counts

Communication doesn’t do anything by itself, but you can’t do anything inside an organization without it.

The head of a man connected to exterior by threads

How many times have we heard someone complain, “We really need better communication around here”?

In fact, organizational surveys and commentaries on their results routinely cite the need for better communication to improve organizational climate, culture, and outcomes such as engagement. For example, a 2014 Gallup Poll1 revealed that fewer than 32% of US workers are engaged in their work. More sobering was the notion that nearly 1 in 6 is actively disengaged. Since we know that engagement is an outcome of culture, what does this tell us? Surely leaders didn’t set out to deliberately disengage a large segment of the people in their organizations.