Four Essentials of Culture Change

culture change essentials

Donna Brighton is the president and founder of Brighton Leadership Group and is a recognized thought leader in the field of organizational change. This post is based on her Ultimate Culture Conference presentation and features insights on leading change.

Culture change is enormous and complex. There is no easy answer, magic pill or quick fix to create instant culture change. However, leaders do have control over their actions and have more influence than they realize. This is the focus of the Four Essentials of Culture Change.