Knowing What to Do Isn’t Enough for Cultural Change

Daryl Conner Character Purpose

When called upon to institute major organizational transitions, business leaders need help navigating the process of implementing cultural change. Consequently, they call upon people from a wide array of disciplines (change management, project management, organizational design, IT, HR, leadership development, strategic planning, business relationship management, etc.) to fulfill this need. I refer to the professionals who provide this guidance as “change practitioners,” regardless of what discipline they represent or whether they operate as internal employees or external consultants.